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I went to the International Sign Expo 2010 yesterday in Orlando. It is a great display of the hottest and newest trends in the industry! On display are interactive materials that grab attention. Among the most impressive for me were the new materials for vehicle wraps. I was in awe of the large...no...MASSIVE flat bed printers.
Being a Marketing Assistant, however, I was more inclined to check out the materials, so I can have all the information and facts to rave about them to my clients. I found the floor graphics and vehicle wrap materials to be the most interesting and innovative.
So, if you have time this weekend, go to the ISA Expo and check out everything it has to offer. I am sure you will leave with some fantastic swag as well. There are tons of take-aways, from pens and cups, to samples of material. Feeling tired just thinking about it? Do not fear, there is plenty of candy to spike your blood sugar and send your enthusiasm for signs skyrocketing!!!